MORRIS PLAINS, N.J.—Charmant Group and Lagardère Group, the owner of Elle, have announced the extension of their licensing agreement until 2031. The Charmant and Elle partnership was first signed in 1996, the companies said, and this extension renews the license for another five years. “Beyond being an icon of elegance and distinctive personal style, Elle also has a rich heritage and continues to define fashion and taste.” says Koji Horikawa, president and CEO of Charmant Group.
“We are excited about the extension of our agreement with Lagardère Active Enterprises and look forward to continuing to inspire people around the world, enriching their everyday lives through eyewear in which our exceptional quality is harmoniously integrated with Elle’s elegant design,” Horikawa said.
Elle Eyewear is known for its Parisian style and dedication to women’s self-expression and empowerment, the companies said. “For more than 30 years, our partnership with Charmant has combined creativity, product excellence and a shared vision of accessible fashion and lifestyle,” added Constance Benqué, CEO Lagardère News and CEO Elle International.
Benqué said, “Today, this renewal reflects the strength of a long-standing collaboration that has continuously evolved alongside the brand and its audiences across markets worldwide. Together, we look forward to further expanding Elle’s influence through eyewear collections that combine style, innovation and quality for consumers around the world, while remaining true to Elle’s distinctive and generous blend of style, free-spirited and positive femininity.”
