PARIS—Simple Eyewear, a minimalist Parisian optical and sunglass brand that says it designs for the “everyday wearer with simple tastes,” announced it has named The Frame Affair, as its exclusive U.S. distributor. The Frame Affair, a combined distribution agency and trade show, said this collaboration reinforces its role as a “strategic gateway for global independent eyewear brands entering the U.S. market, connecting visionary designers with the optical professionals shaping the future of the industry,” the announcement noted.
“The visuals Simple captures, are from everyday pleasures and aspirational desires: enjoying an espresso outside with a friend, strolling the Champ de Mars under the Eiffel Tower, dinner under the stars. It’s poetic, and simple, and sometimes simple is all we need,” said Trevor Williams, founder of The Frame Affair.
With a wide collection of models and visuals that show the joy from simple pleasures, Simple Eyewear brings its decade-long European history stateside for those seeking lightweight, trending, and affordable independent eyewear, the announcement said.
“We, at Simple, focus on the essence of simplicity, a.k.a. ‘the Essential,’ bringing on high-end trend designer eyewear for everyone,” said Roger Pelaud, owner of Simple. “Our new collection ‘Anniversary,’ celebrating 10 years of creation, represents the very essence of what drives us. Together with The Frame Affair, a simple and spontaneous encounter with Trevor, and both of us sharing the same vision in the pursuit of the essential: a blend of luxury, fashion, and playfulness, with a sense of modernity and openness.”
For more information, contact The Frame Affair at trevor@theframeaffair.com.
