Jeff Berger
NEW YORK—Hubble, a vision care company committed to making contact lenses more accessible and affordable through its direct-to-consumer platform, has announced the appointment of Jeff Berger as chief executive officer. Berger will lead Hubble’s strategic vision, operations, and continued expansion as the company builds on its position at the intersection of vision care, consumer products, and subscription commerce, the announcement noted. As CEO, Berger will focus on accelerating product innovation, strengthening relationships with eyecare professionals, expanding Hubble’s portfolio, and making high-quality vision care more accessible to consumers, the announcement said. Berger took over as CEO in early June, replacing Steve Druckman, Hubble told VMAIL.
“What attracted me to Hubble was the combination of a strong consumer brand and a large category with recurring demand. Hubble was early in recognizing that consumers wanted a simpler, more convenient, and more affordable way to buy contact lenses, and it built a real business around that insight,” Berger told VMAIL. “What makes this moment especially exciting is the opportunity to take the company into its next chapter—improving and expanding our product portfolio, elevating the customer experience, deepening our relationships across the eyecare community, and building a company that can create even more value in the years ahead.”
The announcement follows the successful nationwide launch earlier this month of Classic 2.0, the next generation of its flagship daily disposable contact lens, underscoring the company’s continued investment in product innovation, customer experience, and long-term growth.
“Our vision is to build Hubble into a broader contact lens and vision care company while staying true to the idea that made the brand successful: making quality vision care more affordable, accessible, and convenient,” Berger told VMAIL. “The greatest opportunity is to serve more customers with a wider range of products across different needs and price points. Hubble Classic 2.0 Daily Contact Lenses and SkyHy by Hubble Daily Contact Lenses, provide the foundation for a broader contact lens portfolio.”
Berger brings more than two decades of experience building, scaling, and advising high-growth technology and consumer companies. Prior to joining Hubble, he served as an operating partner at FJ Labs, a venture capital firm, where he advised founders and executive teams across hundreds of portfolio companies spanning e-commerce, marketplaces, SaaS, fintech, logistics, and consumer technology.
Previously, Berger founded and served as CEO of Talent Inc., now Career.io, where he built the company into a technology-enabled career services platform serving millions of job seekers worldwide before its successful acquisition by BV Investment Partners. Earlier in his career, he served as president of Digital Media at Universum Global and held CEO roles at Doostang and KODA, leading businesses focused on career development, employer branding, and professional networking.
“Jeff brings the kind of entrepreneurial leadership and operating experience that can be transformative at this stage of a company’s growth,” said Rick Heitzmann, founder and partner at FirstMark and a member of Hubble’s board of directors. “Hubble has built a differentiated brand in an enduring category, and with continued product innovation and a significant opportunity to expand its reach, we believe the company is well-positioned for its next phase of growth under Jeff’s leadership.”
“Over the next several years, I want Hubble to evolve from a company best known for changing how consumers buy contact lenses into one of the most trusted consumer brands in vision care. That means offering a broader portfolio of high-quality products, serving more customers across a wider range of needs and deepening the long-term relationships we already have with our customers,” Berger told VMAIL.
