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Massimo Barberis: ‘The Future of Optics Lies in Integration, Consultancy and Vision Care’




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From the evolution of retail to collaborative projects involving industry, opticians and the medical-scientific community: all are part of the vision of Massimo Barberis, the president of ANFAO’s Lens Group. Barberis said, “The domestic market is experiencing a period of significant change, and one of the main challenges lies in the ability to understand the evolving behavior of consumers.” Read More


This article was created using several editorial tools, that may include using AI as part of the process. Human editors reviewed this content before publication.

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