PADUA—Safilo Group has announced the closing of its acquisition of SPY+ and Serengeti, from Bollé Brands. This follows the signing of a share and asset purchase agreement on May 11, 2026, as covered by VMAIL, as well as the fulfillment of all customary closing conditions. The transaction covers selected SPY+ and Serengeti assets in Europe and 100 percent of the shares of two dedicated legal entities operating in the U.S. and Canada, the announcement advised.
In making the announcement, the company pointed the deal as representing a further step in Safilo’s strategy, which the group says is focused on the selective acquisition of brands capable of strengthening its positioning in attractive and high-growth segments. This acquisition also enhances Safilo’s portfolio of home brands, which includes Smith, Carrera, Polaroid and Blenders.
“The closing of this acquisition marks another important step in the execution of our strategy,” said Angelo Trocchia, chief executive officer of Safilo Group. “SPY+ and Serengeti are highly complementary to our existing portfolio and fully aligned with our strategic focus on sport and high-quality eyewear.”
SPY+ and Serengeti together generated sales of approximately $39 million in 2025, Safilo Group said. The consideration for the transaction is $24.6 million and has been financed through the group’s available financial resources.
“SPY+ is an authentic and well established U.S. brand which strengthens our presence in the sport and outdoor channel alongside Smith and Blenders, supporting a more effective multi-brand positioning across different price points,” Trocchia said. “Serengeti, with its long-standing heritage and best-in-class mineral lens technology, represents a key opportunity for Safilo in the premium and high-end segment, enhancing our ability to serve the upper end of the market and expanding our presence in high-quality, performance-driven eyewear.
“We expect to unlock both top-line and cost synergies by leveraging our supply chain, global distribution network and D2C capabilities, driving growth and improving operating efficiency over time,” Trocchia continued.
In April of this year, Safilo Group first announced the signing of an exclusivity agreement with Bollé Brands aimed at the acquisition of SPY+ and Serengeti. The group’s portfolio encompasses home brands Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street, as well as the perpetual license Eyewear by David Beckham. Licensed brands include BOSS, Carolina Herrera, Dsquared2, Etro, Fossil, HUGO, Isabel Marant, Juicy Couture, Kate Spade New York, Kurt Geiger, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, Moschino, Pierre Cardin, PORTS, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans, Under Armor and Victoria Beckham.
Its parent company, Safilo Group S.p.A. (SFLG.IM), is listed on Euronext Milan and is organized and managed by Borsa Italiana. In 2025, Safilo Group recorded net revenues of €983.4 million, as reported by VMAIL in January.
