LONDON and WARREN, N.J.—Tenpoint Therapeutics, Ltd., a global commercial ophthalmic pharmaceutical company focused on developing treatments to improve vision in the aging eye, has announced the launch of “Friends of the Presbyopians,” its first national direct-to-consumer campaign for Yuvezzi (carbachol and brimonidine tartrate ophthalmic solution) 2.75%/0.1%. The campaign is launching nationwide across digital and social channels, the company advised. Yuvezzi, a dual-agent, once-daily prescription eye drop used for the treatment of presbyopia in adults, received FDA approval in January 2026 and was launched commercially in the U.S. the following March, as reported by VMAIL.
“We are very excited to launch our national consumer campaign for Yuvezzi which represents the next phase of our launch strategy as Tenpoint continues to build momentum in the market,” said Henric Bjarke, chief executive officer of Tenpoint Therapeutics. “For millions of adults, blurry close-up vision shows up in frustrating ways every day. Through this campaign, we hope to spark conversations about the impact blurry close-up vision can have on important daily life tasks and encourage people to learn more about Yuvezzi.”
The campaign introduces an original cast of hand-crafted puppets that shine a light on the everyday workarounds people with presbyopia often rely on to manage their blurry close-up vision, the announcement stated. From a restaurant menu tired of being held at arm’s length or blinded with a flashlight, to a smartphone weary of being squinted at, to a pair of reading glasses exhausted from being dropped or misplaced, the puppets share how they feel about being overused, tossed around and relied on day after day. Through their humorous complaints, “Friends of the Presbyopians” suggests there may be a better way to manage presbyopia with Yuvezzi, the company said.
“When we listened to people with presbyopia, what stood out wasn’t a single moment of blurry close-up vision, it was all the daily adjustments that add up over time: the squinting, the arm trombone, and the constant search for misplaced reading glasses,” said Carol Kearney, chief commercial officer of Tenpoint Therapeutics. “With ‘Friends of the Presbyopians,’ we wanted to bring those familiar moments to life with humor, warmth and a touch of nostalgia.
“By giving everyday objects a voice, we’re inviting people with presbyopia to see this stage of life differently, recognize that blurry close-up vision doesn’t have to be something they simply accept, and to talk with their eye care professional about whether Yuvezzi may be right for them,” Kearney added.
To create the distinctive characters at the heart of the campaign, Tenpoint Therapeutics said it has partnered with award-winning filmmaker Spencer Susser and a team of puppet designers and fabricators, including veteran puppeteer Ben Bayouth, a finalist on the American TV reality show “Jim Henson’s Creature Shop Challenge.” Brought to life through a blend of handcrafted puppetry and animatronics, the company said the puppets offer a playful and unexpected perspective on the everyday workarounds people implement because of presbyopia.
ECPs can find additional information about Yuvezzi and access full prescribing information here.
