Toni McCann.
NEW YORK—adidas Sport Eyewear, from Marcolin, has announced a new collaboration with South African athlete Toni McCann, who joins as a brand ambassador. McCann is “one of the most influential and versatile figures in the global elite trail running scene,” adidas Sport eyewear said in an announcement. Through this partnership, adidas said it will provide her with high-performance eyewear, developing and testing designs dedicated to trail running with her collaboration. McCann has been a part of the adidas family since 2022 through its Terrex apparel collection, and is now deepening her relationship with the brand as adidas Sport Eyewear brand ambassador.
According to adidas Sport Eyewear, McCann is a prominent figure among the new generation of ultra-runners. Notably, she won the UTMB OCC 50km race in 2023, followed by the UTMB CCC 100km title in 2024 on her first try, making her one of only a few athletes with two UTMB finals victories. She is now aiming to complete the full set of UTMB finals, which will include winning the UTMB 100m in the coming years.
McCann has a holistic approach to performance, adidas Sport Eyewear said, leveraging her background in nutritional sciences and experience as a dietitian and coach. “Every element plays a role, including visual clarity, which is essential for moving confidently and efficiently across technical terrain,” adidas Sport Eyewear said. “In a sport that demands balance and agility on unpredictable trails, clear vision is key, where even the smallest details can make a meaningful difference in both performance and confidence.”
“Ultra-running is all about connection: with the trail, the environment and yourself,” said McCann. “I’m excited to partner with adidas Sport Eyewear to support me on those journeys and help me stay focused on the trails ahead.”
“As a global ambassador, Toni McCann will not only be the face of adidas Sport Eyewear during the most iconic trail running races,” the company said. “She will also actively collaborate in the development of the new adidas Sport Eyewear collections.”
