ROCHESTER, N.Y.—CooperVision, a division of CooperCompanies (Nasdaq:COO) and a leading manufacturer of contact lenses, is helping to bring vision care and myopia awareness directly to families in Rochester, N.Y., through a new partnership with The Strong National Museum of Play, one of the leading children’s museums in the U.S., the company announced. As the presenting sponsor of the museum’s “Summer of Exploration” program, CooperVision is supporting interactive experiences designed to educate children and caregivers about the importance of eye health, while also expanding access to care through free vision screenings.
As part of this effort, CooperVision will collaborate with the University of Rochester Medicine Flaum Eye Institute to provide complimentary vision screenings for children visiting the museum this summer on July 23 and August 20, the company stated. The free vision screenings will be conducted by volunteers from University of Rochester Medicine Flaum Eye Institute’s Pediatric MobilEyes program, who will assess children from pre-K to high school for potential vision problems or eye disease.
“Rochester isn’t just where we operate, it’s home. We feel a deep responsibility to take care of the children growing up in this community,” said Steven Robins, president, Americas, CooperVision. “Too many children experience vision challenges that go undetected, but we have both the expertise and the opportunity to make a meaningful difference locally. By providing free screenings and delivering engaging, hands-on education directly to families at The Strong, we’re raising awareness and helping ensure that children across Rochester have the clear vision they need to learn, play, and thrive.”
“We are proud to partner with CooperVision to bring the Summer of Exploration program at The Strong to life,” added Hillary Bobys, senior director of corporate and strategic relations at The Strong. “CooperVision’s support reinforces their exceptional commitment to the community and children’s well-being.”
CooperVision’s summer-long museum exhibit, “The Great Wonder Seekers Adventure,” will feature engaging, family-friendly information on myopia, including the importance of early intervention, the company advised. Located along the wall in the Adams Atrium, kids will explore myopia simulation boards to experience firsthand the visual challenges associated with myopia and the importance of having clear vision. The installation will also include activity maps containing pictures of eight hidden wonders for children to search and find throughout the museum.
MiSight 1 day, CooperVision’s FDA-approved soft contact lens, is proven to slow the progression of myopia in children and serves as part of the company’s portfolio of myopia control and management. To learn more about The Strong’s other summer initiatives, click here, and to learn more about CooperVision, click here.
