PARIS, France and MENLO PARK, Calif.—EssilorLuxottica (ESLX.PA) and Meta (NASDAQ: META) have announced the launch of Meta Glasses, a new collection of AI glasses aimed at opening the smart eyewear category up to broader audiences, including those looking for what the company identified as “more attainable innovation.” The collection serves as the latest offering stemming from the partnership between the two companies, joining a lineup of AI glasses that includes Ray-Ban Meta, Oakley Meta and Meta Ray-Ban Display. The two companies also launched Ray-Ban Meta Optics earlier this year, introducing styles optimized for prescriptions and all-day comfort.
With the launch of Meta Glasses, EssilorLuxottica and Meta said they aim to inspire broader adoption around the world. The branded collection starts at $299 and includes three prescription-ready styles in rectangle, square and oval shapes with multiple lens choices including clear, sun and Transitions lenses.
“We’re incredibly proud of our first-to-market innovation in the smart eyewear space and our ability to deliver consumers around the world richer, more connected experiences,” said Francesco Milleri, chairman and CEO of EssilorLuxottica. “While our iconic brands continue to be a leading driver of adoption in the market, we see an opportunity to drive access to broader audiences through this company-branded collection. More price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives.”
“Our partnership with EssilorLuxottica is about putting powerful AI into frames people actually want to wear,” said Mark Zuckerberg, CEO at Meta. “I believe glasses are going to be a main way people access personal superintelligence—and with Meta Glasses, we’re going to make that accessible to a lot more people.”
The new Meta Glasses collection are now available on Meta.com in the U.S., Canada, U.K., France, Italy, Germany, Spain and other European countries and at leading optical retailers, including LensCrafters and Sunglass Hut in the U.S., the two companies announced. Additional markets and retailers will be added later in the year.
