DARMSTADT, Germany: The global “Heroes of Digital Dentistry” campaign by exocad, an Align Technology company and a leading provider of CAD/CAM software for dental applications, has received honours across all three areas assessed by the 2026 Dental Marketing Award. The competition recognises outstanding marketing and communication achievements across the dental industry.
The exocad campaign received gold for creativity, silver for effectiveness and bronze for execution, making it one of the campaigns to receive awards in all three categories. Built around the idea that the true heroes of digital dentistry are exocad users, the “Heroes of Digital Dentistry” campaign features six dentists and dental technicians as brand ambassadors and celebrates the creativity, expertise and passion of dental professionals worldwide. Frankfurt-based agency Circle Kommunikation developed the campaign concept and worked closely with exocad throughout its execution.
“This recognition reflects the power of great ideas, authentic storytelling and strong teamwork,” said Christine McClymont, global head of marketing and communications at exocad. “We are incredibly proud of everyone who contributed to bringing this campaign to life and grateful to the dental professionals who inspire us every day.”
The winners of the 2026 Dental Marketing Award were recently announced at a ceremony in Hamburg in Germany. Further information about this year’s awards is available on the award website.
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