ST. LOUIS—Last week, PERC announced the launch of PERC+, a new membership offering that the group said is designed to help independent eyecare practices strengthen their businesses through enhanced purchasing value, strategic partnerships, peer collaboration and deeper engagement with the alliance. General manager Jason Lake, OD, has led PERC to expand its focus beyond purchasing value, the group said, investing additionally in peer-to-peer collaboration, developing strategic partnerships and creating resources to help members make more informed decisions. PERC+ will build upon this growth by creating new opportunities for practices to realize greater value from the purchasing decisions they are already making, the announcement noted.
“PERC has always been built on accessibility. PERC+ is how we reward commitment,” said Dr. Lake. “Our role isn’t to become everything to everybody. It’s to identify outstanding partners, negotiate meaningful value for our members and create an alliance where deeper engagement creates better outcomes for everyone involved.”
PERC+ combines enhanced purchasing opportunities, expanded business resources and exclusive partner benefits for practices seeking a deeper level of engagement with the alliance, according to PERC. Participating PERC+ partners have committed to delivering their strongest value within an open and accessible independent alliance, the group said.
At launch, PERC+ already includes a strong portfolio of participating partners and member benefits; PERC said it will continue to expand its network throughout the year, enhancing purchasing opportunities, and introducing additional member benefits that strengthen the value of PERC+ for independent practices. Additional partner categories and strategic relationships are already being evaluated as part of the organization’s long-term vision for the program, the announcement said.
“When our partners make a deeper commitment to independent practices, and our members choose to engage more deeply with the alliance, everyone benefits,” Dr. Lake said. “That’s exactly what PERC+ was designed to do.”
