BUSINESS:
International News
Wednesday, September 2, 2026 11:26 AM
Following the launch of the Welcome to Eyewearland communication campaign, Mido takes another step forward in the evolution of its identity, introducing a new element that will define the show in the years to come: the Eyewearland Milano payoff. This marks a major image evolution after many years and further strengthens Mido’s positioning as an ecosystem, rather than simply a trade show. Read More
This article was created using several editorial tools, that may include using AI as part of the process. Human editors reviewed this content before publication.
