WARREN, N.J.—Mondottica USA has announced the launch of Cipher House, a new wholesale division created to introduce and grow a curated portfolio of contemporary fashion eyewear brands in the U.S. Built as a dedicated go-to-market platform, Cipher House debuts with three globally recognized fashion brands, including Off-White, Palm Angels and Sandro. The platform connects the brands with independent opticians, premium optical retailers, fashion boutiques and select specialty retailers, with distribution expanding throughout 2026 and collections presented to key accounts and independent retailers nationwide.
The launch of Cipher House represents a strategic expansion, the company said, pairing Mondottica’s global eyewear expertise with a focused U.S. go-to-market strategy. Guided by the tagline “See Yourself,” Cipher House is built on the belief that eyewear is an extension of personal identity, said Mondottica USA in the announcement. To deliver on that, the platform combines brand storytelling, curated distribution and dedicated sales support.
“Cipher House was created to fill a clear white-space opportunity in the market,” said Guillaume Pottecher, chief commercial officer of Mondottica USA. “These brands already have strong consumer awareness and distinct identities. Our role is to connect that demand with retailers who understand that eyewear is both a functional product and a powerful form of self-expression.”
The demand is concentrated among Gen Z and Millennial consumers, the company noted, who increasingly treat eyewear as a statement piece rather than a commodity. Cipher House is designed to meet that shift.
The initial brand portfolio includes the following:
• Off-White: Fashion brand founded by Virgil Abloh, known for its bold design language and cultural relevance.
• Palm Angels: Contemporary label that blends Italian craftsmanship with a Los Angeles-inspired aesthetic.
• Sandro: Paris-based brand recognized for modern, refined styling and broad premium appeal.
Mondottica USA, based in Warren, N.J, is part of the Mondottica Group, a global eyewear company specializing in the design, manufacturing, and distribution of branded eyewear brands Christian Lacroix, Hackett London, Bloom, Gizmo, Pepe Jeans and United Colors of Benetton.
