Randy Dannewitz.
BARCELONA and SCOTTSDALE, Ariz.—aura-ai, a leading optical technology portfolio developed by Horizons Optical, has announced the appointment of industry veteran Randy Dannewitz as its new chief commercial officer, a move the company said brings one of the optical industry’s most accomplished commercial and product development leaders to its executive team. In his new role, Dannewitz will lead aura-ai’s commercial strategy, sales, marketing and business development initiatives as the company continues to expand its presence among independent eyecare professionals and optical laboratories.
“aura-ai represents the future of optical innovation,” said Dannewitz. “The company has assembled an extraordinary portfolio of technologies that gives independent eyecare professionals and independent optical laboratories a true competitive advantage. I’m excited to join the talented team at Horizons Optical and help bring these groundbreaking solutions to even more practices and labs across the industry.”
Dannewitz joins aura-ai following a 12-year tenure at VSP, where he served as senior vice president of marketing and product development for VSP Optics. During his leadership, the announcement said, Dannewitz spearheaded the development and growth of the Unity portfolio.
“His strategic vision, market insight, and commitment to innovation helped establish Unity as a leading premium lens brand trusted by eyecare professionals nationwide,” the announcement stated.
Prior to joining VSP, Dannewitz served for more than 10 years as vice president of marketing for Zeiss Optical, where he played a key role in strengthening the company’s market position through innovative product marketing and customer-focused business strategies.
aura-ai, which first entered the market in May 2025 with its progressive lens portfolio, combines sophisticated lens design innovation with intelligent technology to deliver exceptional visual performance and practice growth opportunities, the company advised. For more information about aura-ai and its portfolio of advanced optical technologies, visit www.aura-ai.com.
